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Commercial Recipe Development
In a world where consumers are constantly connected via multiple platforms, and where content is king, recipe development has to engage our foodie audiences in more ways than ever before with recipe development for a multiplatform curated content approach, encompassing print, digital and social platforms.
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Recipe development
Digital advertising is an amazing tool for real-time results and optimising campaign effectiveness. One of the challenges of recipe development for a commercial purpose such as advertising is that as the recipe creator you don’t get to choose the hero ingredient, so the skill is to create inspirational, accessible recipes that people want to make, and style them in an appropriate manner. The results speak for themselves.
Case Study: Exotic Foods
Exotic Foods are a small distribution business in Christchurch. They had great supermarket penetration in the South Island but wanted to grow this in the North Island. A recipe campaign was created around the themes of “Dip it, Wok it, Dress it” designed to show the versatility of the Exotic Foods Sauce range. I developed the recipes, styled them for photography and cooked and styled them for the videos. They appeared both in print and are currently still available online.
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Integrated Advertorial
The purpose of integrated recipe advertorial is for consumers to understand the product as an ingredient therefore the material should feel like a regular page or post rather than an advertisement.To create and style for photography a recipe to be used as integrated advertorial content requires showcasing the client’s product and packaging while retaining the look and feel of the host publication.
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Advertorial Portfolio
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Our Skills Bank
We have a crack team of professionals we regularly work with to ensure your project is completed on time and in budget. If you are looking for any of the following we are happy to recommend reliable, skilled, experienced people, saving you stress, time and money so the job gets done right first time.
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Stylists
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Photographers + Videographers
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Design
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Social Media
